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What is EAS? Electronic Article Surveillance (EAS) or Retail Tagging is an anti-theft system that protects merchandise from illicit removal from a retail establishment. The EAS process begins by attaching tags or labels to merchandise. When an item is purchased, the tag is removed or the label deactivated. If merchandise with an active label or hard tag is carried past the detection system, the system alarm sounds. In addition to the all-important gates or pedestals you walk through, the most important components of EAS systems include the following: Labels and Hard Tags Disposable Labels AM – The AM disposable label is a 3 dimensional label made of a styrene cavity that encompasses either two (single resonator used in 3’ systems) or three (dual resonator used for wider exits) pieces of metal and is backed with adhesive film. These AM labels have the smallest foot print out of all EAS labels and are available in Plain White, Barcode, and Black. Disposable RF - paper tags and labels are available in many different types and sizes -- pressure-sensitive labels with simulated bar codes, tags or labels that can be imprinted with price, inventory, promotional or bar-code information, and tags specially designed for products such as earrings, compact discs and cosmetics, which are all items easily pocketed by shoplifters. These thin, adhesive-backed labels can be as small as a paper clip and can be easily disguised to look like standard retail tags. ![]() Reusable Hard Tags - Probably the most familiar EAS tag is the reusable hard plastic tag found attached mostly to apparel. – These hard tags come in many different shapes, sizes and colors and have one of 3 detaching mechanisms (see below) Benefit Denial Tags - This is a tag which can be used with and without an EAS system as it prevents the thief from enjoying the stolen product either by being a fluid tag that is designed to break and release fluid -- usually colored indelible inks -- onto the garment and on you if you try to forcibly remove it. Alternatively with a product such as easicap the tag encapsulated the bottle opening thus the thief cannot open the bottle. The idea is that a shoplifter is being denied any benefit from his/her crime and will not be able to use or sell the item because it has now been ruined. Deactivators and detachers - Desirable qualities in deactivators include a large deactivation zone and 100 percent deactivation with no false alarms. The type of electronic deactivator depends upon the kind of EAS system and tags used by the store. We're all familiar with hand-held scanners and flat scanner pads used to swipe and deactivate merchandise tags. Traditionally, scanners must touch a label directly to use specific frequency to deactivate it. But with the growing use of source tagging (hiding identification tags somewhere on an item or in its packaging) proximity deactivators, or verifiers that don't require contact with a label, are becoming more important. Speciality Solutions - These solutions are for hard to tag, high shrink items such as liquor, high priced boxed goods, and sporting goods. Most of these solutions are used in conjunction with EAS on items that are source tagged. Some solutions come with EAS, both AM and RF while others only enhances existing EAS solutions.
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